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The Value Chain Approach

Norges Vel believes that strong links to markets for rural farmers and producers is an important tool to increasing agricultural production, generating economic growth in rural areas and reducing hunger and poverty. Improving market links creates a positive circle by boosting productivity and quality, increasing incomes and strengthening food security. Better access by small producers to domestic, regional or international markets means that they can steadily sell more products at higher prices. This in turn encourages farmers to invest in their own businesses and increase the quantity, quality and diversity of the goods they produce.

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